Mo Marketing Course - Self-employed
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Summary
Designed and delivered a comprehensive 6-week course for beginners, covering marketing fundamentals and practical strategies for real-world application.
Dynamic professional with 5+ years of experience in Learning & Development, complemented by advanced expertise in Systems Architecture and Marketing Strategy, driving employee engagement, talent development, and significant business growth across diverse environments. Proven ability to architect AI-powered web applications, design high-converting sales funnels, and implement robust operational infrastructures that enhance performance, streamline processes, and achieve substantial ROI, recognized for transforming complex challenges into scalable, impactful solutions.
Systems Architect & Marketing Strategist
Cairo, Cairo, Egypt
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Summary
Spearheaded comprehensive brand identity, architected high-converting digital platforms, and engineered AI-powered web applications and LMS solutions to drive client engagement and business growth.
Highlights
Spearheaded the complete brand visual identity from inception, including custom logo design and comprehensive brand guidelines for clients, ensuring cohesive and impactful brand representation.
Architected, designed, and successfully launched the company website and high-converting sales funnels, crafting all conversion-focused copy to maximize lead generation and client acquisition.
Engineered a custom AI-powered web application utilizing React, PHP, Python, and complex AI APIs, enabling users to dynamically improve speaking skills and enhance learning outcomes.
Designed and deployed a fully customized Learning Management System (LMS), integrating interactive quizzes to test knowledge retention and continuously track client progress.
Activated gamified community features, engineering a dynamic scoring system that automatically rewards users with points for correct answers, maximizing user engagement and motivation.
Developed sophisticated backend operations and automations, successfully routing all web form submissions directly to WhatsApp for instant client communication and automated follow-up.
Cairo, Cairo, Egypt
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Summary
Drove comprehensive digital marketing and operational strategies, building and optimizing websites and LMS platforms to enhance user experience and achieve market-dominating offer positioning.
Highlights
Built, managed, and continuously optimized the company website (outperforminstitute.online) and comprehensive sales funnels using GoHighLevel (GHL) to enhance lead capture and conversion.
Architected and launched the institute's primary Learning Management System (LMS), ensuring a frictionless onboarding and content delivery experience for users.
Structured market-dominating offers by reverse-engineering client outcomes into chronological milestones, dependencies, and targeted marketing campaigns, increasing value proposition.
Designed and implemented high-converting email nurture sequences, including subject line optimization and compelling email copy, driving significant user retention and engagement.
Directed communication and strategy with external ad agencies, developing creative assets and persuasive video scripts to maximize digital traffic and elevate brand authority.
Oversaw vendor relationships, effectively managing external marketing agencies and internal teams to align with overarching business objectives and optimize resource allocation.
Operations Manager & Marketing Strategist
Cairo, Cairo, Egypt
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Summary
Architected and streamlined operational infrastructure, executed highly profitable marketing campaigns, and developed scalable HR systems to drive efficiency and achieve significant ROI for high-ticket educational offerings.
Highlights
Architected the entire operational infrastructure using Airtable to seamlessly broker and manage venues, training dates, models, and student fulfillment across a dynamic training marketplace.
Authored and executed highly profitable marketing campaigns, achieving a low $12 CPL and driving a 7x+ ROAS on high-ticket educational offerings ($300+ minimum product value).
Engineered a comprehensive WhatsApp auto-responder system, automating the lead qualification process and streamlining student inquiries and onboarding by over 50%.
Spearheaded end-to-end talent acquisition, sourcing, hiring, and coaching a robust team of sales, customer service, and administrative professionals, enhancing team performance.
Developed a scalable HR management system from the ground up to track staff performance, manage schedules, and ensure operational excellence across the organization.
Learning and Development Coordinator
Cairo, Cairo, Egypt
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Summary
Coordinated and delivered comprehensive training programs, achieving 100% post-training satisfaction and spearheading end-to-end training initiatives to enhance employee engagement and compliance.
Highlights
Co-delivered 12 training sessions, including Orientation and service trainings, achieving 100% Post-Training Satisfaction based on verbal and written feedback.
Managed 7 in-house long-term trainees (Tahseen Program), coordinating schedules with all operations departments to ensure seamless program execution.
Delivered training to over 80 employees across diverse departments (Front Office, Engineering, Guest Contact, Service, Concierge), enhancing skill sets and service quality.
Co-designed and co-delivered the first-ever on-property Time Management session, establishing a new training line and building stronger emotional engagement among staff.
Spearheaded end-to-end training programs across multiple departments, achieving 100% post-training satisfaction through effective evaluation and feedback loops.
Implemented training marketing initiatives to boost participation rates and maintain KPI compliance across departments, ensuring high engagement and adherence to training policies.
Business & Soft Skills Instructor
Menoufia, Menoufia, Egypt
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Summary
Designed and delivered specialized training programs on freelancing, career development, and digital entrepreneurship, coaching professionals to secure remote jobs and build sustainable online businesses.
Highlights
Designed and delivered training programs on freelancing, career development, and digital entrepreneurship, empowering participants with essential skills for the digital economy.
Coached professionals and aspiring freelancers on securing remote jobs and building sustainable online businesses, providing practical strategies and mentorship.
Developed customized curricula focusing on soft skills, business acumen, and digital transformation strategies to enhance participant readiness for the modern workforce.
Provided mentorship on communication, negotiation, and client relationship management for freelancers and entrepreneurs, improving their professional interaction skills.
Conducted workshops and live training sessions to enhance participants' job readiness and freelancing success, integrating real-world case studies and hands-on exercises for practical learning outcomes.
Assisted trainees in crafting compelling resumes, portfolios, and personal brands for online success, significantly boosting their employability and marketability.
Digital Marketing & Freelancing Instructor
Cairo, Cairo, Egypt
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Summary
Provided digital marketing and freelancing coaching to graduates of the Ministry of Communication's IT training programs, facilitating their transition from coursework to landing relevant roles.
Highlights
Provided digital marketing and freelancing coaching for graduates of the Ministry of Communication's IT training programs (DEPI), helping them transition from coursework to landing relevant roles.
Guided students on profile optimization for platforms like Upwork and taught persuasive proposal-writing skills to improve job application success.
Conducted individual assessments, offered career coaching, and provided CV review and enhancement sessions.
Delivered training on essential marketing strategies and freelancing fundamentals to maximize employability and freelance business readiness.
Learning and Development Specialist
Cairo, Cairo, Egypt
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Summary
Collaborated remotely with a U.S.-based real estate professional to design and launch an educational course, achieving a 3x return on client investment through strategic content and marketing.
Highlights
Collaborated remotely with a U.S.-based real estate professional to design and launch an educational course focused on real estate wholesaling.
Developed a comprehensive course roadmap, outlining structured phases to enhance student engagement and retention.
Built and optimized the LMS website on Kajabi, creating a clear and conversion-oriented user experience for both sales and course content.
Designed and implemented an automated email sequence to follow up with leads, enhancing course enrollments.
Crafted high-conversion sales pages and funnels using unique copywriting and strategic flow, tailored to maximize enrollment rates.
Achieved a 3x return on the client's investment, with the client noting exceptional professionalism, efficiency, and dedication to their success.
Learning and Development Analyst
Cairo, Cairo, Egypt
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Summary
Partnered with a U.S.-based company to audit and reengineer online courses, reducing completion time by 60% and increasing student participation from 50% to 90%.
Highlights
Conducted a comprehensive audit of course engagement through the Learning Management System (LMS), identifying that only 10% of students completed the course.
Reengineered client and student onboarding processes, integrating automated reminders and proposing a Customer Success Manager role to follow up with client reports on student progress.
Suggested and implemented a complete restructuring of the course curriculum and instructional design, enhancing clarity and engagement while preserving core content.
Reduced average course completion time from 5 days to 2 days by optimizing course structure, and increased student participation rates from 50% to 90% through improved onboarding, notifications, and UI/UX recommendations.
Delivered findings in an executive summary and PowerPoint presentation to key stakeholders, including the decision-maker, with actionable insights and a roadmap for ongoing improvements.
Designed comprehensive client and student journeys, including mind maps, illustrations, email templates, and automation flows, to enhance the learning experience.
Learning and Development Specialist
Cairo, Cairo, Egypt
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Summary
Redesigned an 8-week real estate coaching course into a streamlined 4-week program, managing student progress and providing weekly reporting directly to the CEO at a C-suite level.
Highlights
Redesigned the 8-week real estate coaching course into a streamlined 4-week program with restructured modules for clarity and efficiency, enhancing learning outcomes.
Created a comprehensive course plan and roadmap, managed student progress, and provided weekly reporting directly to the CEO, engaging at the C-suite level.
Oversaw all communication between students, vendors, suppliers, freelancers, and the CEO, ensuring seamless operations and stakeholder management.
Managed the CEO's calendar, scheduled appointments, and maintained timely documentation to ensure seamless operations.
Led recruitment, hiring, and management of freelancers across multiple functions, including graphic design, web development, and social media.
Leveraged ActiveCampaign to build high-performing email sequences with engaging copy, achieving an average open rate of 40% (up from <15%) and peak rates up to 57%.
Learning and Development Specialist
Cairo, Cairo, Egypt
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Summary
Launched and managed a profitable contact center startup, achieving nearly $10,000 in revenue within four months with a budget under $500 while recruiting and training a virtual team of 21.
Highlights
Launched and managed a profitable contact center startup, achieving nearly $10,000 in revenue within the first four months with a budget under $500.
Designed and implemented client and employee onboarding processes, setting clear expectations and streamlined workflows.
Developed and delivered comprehensive training programs, including technical job training, soft skills for effective customer communication, and sales techniques.
Recruited, trained, and led a fully virtual team of 21, overseeing human resources, operations, and client relations.
Corporate Trainer
Giza, Giza, Egypt
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Summary
Promoted to Trainer for the Tech2 team, delivering 2-3 week technical training programs that reduced average call handling time by 20% and achieved 92% post-training feedback.
Highlights
Promoted to Trainer for the Tech2 team based on strong technical understanding, receiving ToT (Training of Trainers) certification.
Delivered 2-3 week technical training programs to upskill agents from 1st line tech to 2nd line tech roles, ensuring all trainees passed the upskilling exam.
Evaluated training effectiveness through anonymous trainee surveys, consistently scoring high satisfaction ratings, with 92% overall post-training feedback.
Enhanced curriculum with additional content on problem-solving techniques and workarounds, tailoring material to better meet team needs.
Reduced agents' average call handling time by 20% due to increased knowledge and improved communication after upskilling training.
Performance Manager
Giza, Giza, Egypt
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Summary
Managed and enhanced performance metrics for a team of 7 Advisors, boosting operational efficiency and service quality while acting as the primary contact for escalated calls.
Highlights
Managed and enhanced performance metrics for a team of 7 Advisors, boosting operational efficiency and service quality.
Acted as the primary contact for escalated calls, resolving complex issues to maintain customer loyalty and satisfaction.
Provided coaching to team members, supporting their development and driving improvements in performance.
Senior Technical Specialist
Giza, Giza, Egypt
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Summary
Led fault identification and advised on-site engineers, supporting 14 advisors as a non-site technical resource, and managed a team of 7 advisors as a delegate to the team manager.
Highlights
Led fault identification and advised on-site engineers, enhancing service resolution processes and efficiency.
Supported 14 advisors as a non-site technical resource, improving team performance and problem-resolution efficiency.
Managed a team of 7 advisors as a delegate to the team manager, overseeing daily operations and strategic initiatives.
Awarded as Vodafone's Customer Excellence Hero for exceptional performance and contributions.
English for Adults Course Creator
Cairo, Cairo, Egypt
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Summary
Developed and delivered a customized English course for adults using a '1,2,3 method' grounded in Neuro-Linguistics and First Language Acquisition principles, growing from a single student to leading group classes.
Highlights
Developed a customized English course for adults, utilizing a unique '1,2,3 method' grounded in Neuro-Linguistics and First Language Acquisition principles, to enhance the natural learning process.
Designed a curriculum to take students from beginner (A1) to upper-intermediate (B2) within three months, focusing on pronunciation, vocabulary, and grammar.
Conducted initial three-week modules on phonetics and pronunciation to bridge cultural differences in sound between Arabic and English speakers.
Implemented a three-week vocabulary-building phase, focusing on the 850 most commonly used English words, reinforcing pronunciation and spelling.
Grew from teaching a single student to leading part-time group classes with a maximum of 10 students, providing 1-2 sessions weekly.
Customer Service Specialist
Giza, Giza, Egypt
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Summary
Managed over 70 customer interactions per day, focusing on technical troubleshooting and high-quality service while handling VIP accounts with discretion and exceeding KPIs consistently.
Highlights
Managed over 70 customer interactions per day, focusing on technical troubleshooting and high-quality service.
Handled VIP customer accounts with discretion and excellence, maintaining high satisfaction levels.
Awarded as Top performer for exceeding KPIs consistently, demonstrating exceptional customer service.
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Bachelor of Arts
English Language Department
Issued By
Vodafone UK
Digital Marketing, Sales Funnel Optimization, Email Marketing & Automation, Content Creation, Copywriting, Social Media Management, Lead Generation, SEO, Brand Identity Design, CPL Optimization, ROAS Optimization, GoHighLevel (GHL).
Curriculum Design, Instructional Design, LMS Website Setup, Onboarding Frameworks, Training Delivery, Coaching, Talent Development, Employee Engagement, Digital Learning Environments, Technical Training Design, Soft Skills Training, Career Development.
AI-powered Web Application Development, React, PHP, Python, AI APIs, LMS Design & Deployment, Gamified Community Features, Backend Operations Automation, WhatsApp Automation, Web Development.
Operations Management, HR Management System Development, Talent Acquisition, Customer Service, Process Improvement, Data-driven Decision Making, Problem-Solving Techniques.
Team Leadership, Client Communication, Public Speaking, Mentorship, Cross-functional Collaboration, Stakeholder Management.
WordPress, Clickfunnels, Google Suite, Zendesk, ActiveCampaign, Kajabi LMS, EverWebinar, Go High Level, Zapier, CRM, Integromat, Microsoft Office (Word, Excel, PowerPoint), Airtable.
Video Production, Podcast Co-hosting, Video Editing, High-impact Copywriting, Content Restructuring.
Airtable, Process Optimization, Cross-functional Collaboration, Strategic Planning, KPI Tracking, Vendor Management.
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Summary
Designed and delivered a comprehensive 6-week course for beginners, covering marketing fundamentals and practical strategies for real-world application.